Corus International
  • Global Relationships and Resources
  • Washington, DC, USA
  • Salary
  • Regular Full -Time
  • NorthAmerica

Corus offers competitive salaries, discretionary bonuses, 100% employer paid Vision insurance, lots of paid leave, generous retirement program, flexible work schedules and so much more!


About Corus: Corus International is the parent of a family of world-class organizations working to deliver the holistic, lasting solutions needed to end extreme poverty once and for all. We are a global leader in international development, with 150 years of combined experience across our brands. Our nonprofit and for-profit subsidiaries include IMA World Health and its fundraising brand Corus World Health, Lutheran World Relief, CGA Technologies, Ground Up Investing, and Farmers Market Brands. Our more than 800 employees around the globe are experts in their fields and dedicated to helping the world's most vulnerable people break the cycle of poverty and lead healthy lives.


At Corus we believe that good only grows stronger and we reflect that belief in our workplace culture. We value every employee's specialized area of expertise and nurture professional growth. We promote an engaging and supportive work environment, where employees feel enabled and driven to innovate, learn and collaborate. And because our subsidiaries often function as partners, our employees have the opportunity to work across our enterprise family.


Corus is committed to diversity, equity and inclusion in our worldwide workplace, and we believe that social justice and respect for the human dignity of every person are fundamental to all we do as an organization.


Further details about the organization can be found at: https://corusinternational.org


What you'll do:


As Associate Director, Digital Marketing and Fundraising you lead digital marketing for Corus International, and especially for fundraising brands including Lutheran World Relief and Corus World Health. You plan and implement strategies that drive revenue and brand awareness through digital channels including email marketing, social media and digital advertising. You monitor, analyze and report results to inform future strategy and boost increases in digital channel KPIs and progress to revenue goals. This position is part of our Marketing and Communications team and reports to the Senior Director, Marketing and Communications.


  • Develop forward-thinking and cohesive digital marketing strategies. You review, advise and approve digital fundraising strategies developed by consultants.
  • Oversee all digital fundraising efforts. Optimize and integrate digital channels to enhance the user experience, leading to increased first-time donor conversion and increased conversion to recurring giving.
  • Plan and execute in-house campaigns, aligning messaging and assets across digital channels. Oversee production of campaign deliverables.
  • Manage the email marketing program. Plan and execute strategies that increase email subscribers and email engagement, including open rates, clickthrough rates and response rates.
  • Lead a team of digital marketers, including at a staff position and external/consultants, hiring and managing additional consultants as needed. You oversee their work across campaigns, ensuring an integrated strategy for SEO, PPC, display advertising, social media advertising, remarketing and email marketing.
  • Create and manage digital advertising and marketing budgets.
  • Consult on digital strategy for Institutional Donor Marketing team.
  • Serve as digital marketing advisor to department program managers.
  • Advise team about innovative and emerging technologies, tools and trends and implementing those with strong ROI.

Location: Baltimore, Minneapolis/St. Paul or Washington, DC preferred


About The Ideal Candidate: You are a digital marketing maestro who can orchestrate campaigns with precision, creativity and a constant focus on getting results. You are a results-driven strategist who cares as much about details as the larger strategy. You are a marketer at heart, with a passion for fundraising. You light up when you talk about the digital funnel, engagement and optimization. You have a remarkable ability to develop and present campaign plans so that teams clearly understand them. You want your career and talents to make a positive and lasting difference in the world and you want to work with a like-minded team.


Requirements:

  • Bachelor's degree in marketing, communications, digital marketing or related field.
  • At least 7 years of experience in non-profit, cause-related or for-profit marketing with a record of accomplishments and results.
  • Experience in fundraising communications strongly preferred.
  • Thorough understanding of email marketing automation software and email marketing best practices for acquisition, engagement and conversion, including segmentation and multivariate testing.
  • Expert in using the full functionality of social media channels, especially Facebook, LinkedIn, and Twitter.
  • Proficiency with A/B testing, analytics tools, and the ability to turn metrics into actionable insights, including experience in Google Analytics, Facebook Insights and Twitter insights.
  • Solid technical knowledge of and proficiency in developing Facebook advertising campaigns, managing advertising campaign budgets, and implementing best practices.
  • Familiarity with Facebook Ads Manager, LinkedIn Campaign Manager, Google Adwords, and Google Ad Grant.
  • Experience directing and working with consultants and developers.
  • Experience developing and managing marketing and communication budgets.
  • Knowledge of digital fundraising platforms and web CMS to create landing pages.
  • Ability to generate email metrics by regularly reviewing performance, including open, click-through, and unsubscribe rates and to make recommendations.
  • Proficiency in Microsoft Excel and ability to use advanced spreadsheet functions to analyze trends and engagement results.
  • Ability to create and edit basic images in the Adobe Creative Suite (e.g. Photoshop or Illustrator a plus.
  • Exceptional copywriter, with experience writing for nonprofits or international NGOs preferred.

Why You Should Apply: Corus offers competitive salaries, discretionary bonuses, 100% employer paid Vision insurance, lots of paid leave, generous retirement program, flexible work schedules and more!


Call to action: Apply for immediate consideration. We look forward to hearing from you






Full Job Description
Corus International
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